Maria sharapova marketing a champion

Concerned about the regional effects of the Chernobyl nuclear accidentthey left their homeland shortly before Maria was born. There her father Yuri befriended Aleksandr Kafelnikov, whose son Yevgeny would go on to win two Grand Slam singles titles and become Russia's first world No. Aleksandr gave Sharapova her first tennis racquet in when she was four, whereupon she began practicing regularly with her father at a local park.

Maria sharapova marketing a champion

She attended The Study school in Westmount.


At age 12, she moved to Florida with her mother to be coached by Nick Saviano[13] where she met one of her best childhood friends, tennis player Laura Robson. From that time on, she was nicknamed "the chosen one" by her siblings. He and two investors contributed money to the partnership in exchange for 10 percent of Bouchard's future earnings when she would become a professional tennis player.

In Augusta court ruled that the partnership Maria sharapova marketing a champion no legal claims as Eugenie, then a 9-year-old, could not have reasonably agreed to giving away parts of her future earnings.

Her father had argued that the money he had put into the partnership before Eugenie turned pro was a business loss which would have meant a tax benefit for himself. At this event, Bouchard overpowered fellow Quebecer Marianne Jodoin to become, at 15 years and a month, one of the youngest winners of the indoor event.

Later that year, she won her first professional main-draw match at Caserta, Italy, defeating No.

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Junior success and first WTA tournament appearance[ edit ] Bouchard with her trophy after her win at the Wimbledon Championships' junior event At the Australian Openshe lost in the semifinals of the singles junior event against 5th seed Monica Puig.

She defeated qualifier Jessica Ginier in the final. She missed the French Open due to an injury. At WimbledonBouchard lost in the quarterfinals of the singles junior event to No. It was her first WTA main-draw win.

With that win, she had the chance to meet No. Junior Wimbledon champion[ edit ] Bouchard reached the semifinals of the junior Australian Open for the second straight year, but lost to Yulia Putintseva.

Bouchard won the singles title at the junior Wimbledon with a victory over third seed Elina Svitolina. She became the first Canadian ever, junior or pro, to win a Grand Slam in singles.

Bouchard made it to the first WTA quarterfinal of her career, where she was defeated by Sloane Stephens.

At the Rogers Cupshe upset former world No.

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At her last tournament of the season, Bouchard lost to Jacqueline Cako and Natalie Pluskota in the doubles final of the 75K in Phoenix. Breakthrough[ edit ] Bouchard at the French Open For the seasonBouchard enlisted Nathalie Tauziat to coach and travel with her part-time, and Bouchard transformed her defensive, retrieving tactics from junior level into a game of aggression.

At the start of the season, Bouchard attempted to qualify for the main draw at the Apia International Sydneybut lost to Storm Sanders in the first round of the qualifiers.

She also defeated world No. Bouchard won her third-round clash against former US Open champion Samantha Stosur after the Australian retired, booking a spot in the quarterfinals of the Premier tournament.

It was the first top victory of her young career.

Maria sharapova marketing a champion

Her next opponent was the defending champion and world No. In the second round, she had one of the biggest wins of her career when she beat world No. She defeated Monica Puig in the first round and the No.

In the third round, she beat the former world No. She was defeated by Venus Williams in the next round in over three hours of play.

In the quarterfinals, Bouchard defeated Ana Ivanovic and advanced to the semifinals. She was eliminated by world No. She won the match in straight sets in only 52 minutes, her fifth victory over a member of the top 10, to reach the quarterfinals. In doing so, she became the first WTA player to make the semifinals of the first three Grand Slams of the season since Dinara Safina inand guaranteed her first top ranking following the tournament.

She played her first tournament since Wimbledon at the Rogers Cup in her hometown of Montreal.Find the latest sports news and articles on the NFL, MLB, NBA, NHL, NCAA college football, NCAA college basketball and more at ABC News. Custom Maria Sharapova: Marketing a Champion (A) Harvard Business (HBR) Case Study Analysis & Solution for $ Sales & Marketing case study assignment help, analysis, solution,& example.

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Early life and junior career. Eugenie Bouchard was born as one of a pair of twins to Michel Bouchard, an investment banker, and Julie Leclair in Montreal..

Bouchard started playing tennis at the age of five and was a member of Tennis Canada's National Training Centre in attended The Study school in age 12, she moved to Florida with her mother to be coached by Nick.

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