Packaging Vino Noceto - "Frivolo" Moscato Frizzante Vino Noceto enters the rapidly emerging category of wine-in-cans with a light and slightly frizzante moscato bianco for easy summertime drinking. An equally light and bouncy type treatment paired with a sun-washed watercolor background evokes easygoing picnic fun. We took a page out of the craft beer marketing bible and ditched the usual cardboard box 4-pack in favor of super-minimal snap tops to further enhance the frivolous vibe.
A wonder drug and its family To find a story that provides a thumbnail illustration for the nature and progress of worldly science, one needs to look no further than the medicine cabinet of any home.
Chances are it contains aspirin. Aspirin has many therapeutic effects. At over-the-counter dosage one or two gramsit relieves fever and minor aches and pains. At dosages three or four times higher, available by prescription only, it reduces swelling and is used to treat gout, rheumatoid arthritis, and inflammatory ailments.
Despite these and other undesirable side effects, it is widely used. Now more than 80 million tablets of it are being consumed every day in the United States alone, and for many more purposes. Some fifty cousins of aspirin exist, most of which appeared after World War II.
They have different chemical structures. Yet they all suppress pain, fever, and inflammation and irritate the stomach to various degrees. These drugs are rationally designed based on scientific knowledge, but alas, they have their own shortfalls.
They have come a long way since the s and realize that many more secrets await discovery. Aspirin itself is a small chemical molecule, the properties of which have been known for more than a century. However, the living body with which it must interact as a medicinal agent is most complex and not well understood despite scientific advancement.
Aspirin research involves many approaches that will be discussed in more details later in the book: Contrary to the stereotype of applied science as perfunctory deployment of complete knowledge swayed only by cultural tastes, aspirin tells how judicious applications themselves demand and generate new scientific knowledge.
Its story reveals worldly science as a trustworthy friend in the tough journey of life. As you make your way through the knotty problems of the world, you develop a deeper understanding of your friend, the world, and perhaps yourself, so that you are better prepared for the new problems to come.
From folk remedy to pure chemical Aspirin is the generic medical name for the chemical acetylsalicylic acid, a derivative of salicylic acid.
Compounds of salicylic acid are found in some plants, notably white willow and meadowsweet Spirea ulmaria. Acetyl- and spirea inspired the name aspirin. An Egyptian papyrus prescribed willow leaves for fever and swelling.
The Greek Hippocrates, who was honored as the father of medicine, recommended willow bark for pain and fever. Medieval medical scripts contained many references to the plant. Willow bark made its way into scientific literature in through the work of English vicar Edmund Stone.
It had been among folk remedies of rural workers. Stone decided to pick it out for study because he believed that remedies came in the vicinity of ailments and observed that both willows and fevers occurred commonly in swampy areas.
He dispensed a fixed amount of willow bark powder every four hours to many feverish patients, recorded the results, and wrote a letter complete with a speculative explanation of its efficacy to the Royal Society of London. The specific explanation he gave turned out to be wrong and his clinical method was crude.
Nevertheless, his systematic approach and attempt at a principled explanation were close to that of science.
Chemistry was fast transforming from alchemy into a natural science even as Stone dispensed willow bark. One of its first applications was in drug preparation. Hitherto the medicinal repertoire consisted of herbs and other natural products.
Isolation processes may destroy the complexity by which several ingredients in a natural product work in concert to produce the observed therapeutic effects, for example by subtly neutralizing some side effects of isolated active principle. Nevertheless, in many ways purified extracts are superior to herbal medicine.
They are easier to take, more uniform in quality, and allow more precise therapeutic dosages. Equally important, their convenience in storage and transportation make them more affordable. The advantages of extracts extend beyond besides into laboratories.
They enabled researchers to experiment with the drugs, study their interactions with other chemicals and with human physiology, measure the effects of dosage variation, modify them to make new chemicals, and find alternative compounds for better therapeutic results.
Thus pharmacology, although practical in its major intent, repays its debt to natural science by contributing to the advancement of chemical knowledge.SEM Works is a strategic enrollment management consulting firm that specializes in higher education student recruitment and retainment and market research.
Download this Marketing Plan Template. 40 page MS Word and 10 Excel spreadsheets. Use this template, spreadsheets, and forms to document Who, What, Where, When, and How for marketing . The Concept and Process of Marketing Marketing can be defined as a blend of behavioural and management sciences which are powered by intuition, creativity, inspiration and innovation.
Marketing requires a scientific approach for . 2 WHAT ARE MARKETING PRINCIPLES? Principles of marketing are normative statements about marketing that specify a condition followed by a suggested action (Armstrong and Schultz , p.
). Marketing concept The marketing concept holds that the key to achieving organizational goals consists of the company being more effective than its competitors in creating, delivering, and communicating customer value to its chosen target markets. Various Articles on Invention Marketing Companies.
Here's what the Deputy Commissioner of the Patent Office had to say in testimony about a bill to regulate such companies.; The comments of chairman of the Intellectual Property Section of the ABA. "The Picture Claim - The Latest Invention Broker Scam" - a review of Invention Marketing Company "patent" techniques by Robert Platt Bell.