Criteria[ edit ] Seal watching near Malusi Islands in Estonia. Ecotourism is tourism which is conducted responsibly to conserve the environment and sustain the well-being of local people. Builds environmental awareness Provides direct financial benefits for conservation Provides financial benefits and empowerment for local people Respects local culture conservation of biological diversity and cultural diversity through ecosystem protection promotion of sustainable use of biodiversity, by providing jobs to local populations sharing of all socio-economic benefits with local communities and indigenous peoples by having their informed consent and participation in the management of ecotourism enterprises tourism to unspoiled natural resources, with minimal impact on the environment being a primary concern. For many countries, ecotourism is not simply a marginal activity to finance protection of the environmentbut a major industry of the national economy.
The marketing mix of the four Ps functions as a guide to help the marketing manager successfully develop a strategy for promoting products and services to customers. Product The concept of product in a marketing plan deals with finding the right product for your target market.
The product must be something desired by the intended customer. The target market for your product could also be a very specific combination of these criteria.
Companies often conduct surveys to determine products desired by specific target markets. Price Price is a very important element of the marketing mix. The company must create something of value for the consumer.
The product must be one that the consumer is willing to pay a predetermined price for. Analysis is necessary to determine the price customers are willing to pay for a specific product. If your price is too low, you will not realize a profit.
However, pricing higher than the other market suppliers of the product leads to decreased sales, also resulting in a loss for the company. Place Selling your product in the correct place is another important aspect of the marketing mix.
No matter how good your product or service is, if the customer cannot find it, no purchases will be made. To determine the proper place to market your product, you must determine where the target audience is shopping for similar purchases.
This might be in a brick-and-mortar storefront location or through an Internet store. Promotion Once you have determined what product you will sell, the price you will charge and the place you will sell it, you must tell people about it.
This is where promotion comes in. There are multiple mediums available to promote a product or service to your target consumers, including word of mouth, newspapers and other print publications, television, radio ads and Internet advertising. The money you have available to spend for promotion can determine which means you use.
Its purpose may be to educate the traveler, to provide funds for. Simply managing an ecotourism business operation has been cited by existing ecotourism business owners as a challenge in effectively running their businesses (Best and Stein ).
A key business skill is the ability to market one's ecotourism product or service effectively.
Are you are a tour operator, travel agent, hotelier, resort, lodge and have questions on travel liability insurance and risk management, especially in adventure travel, you need to listen to this important episode of Travel Business Success Podcast.
PHOTOCOPIABLE © initiativeblog.com TESTS Business English Tests Index ..
|FOR/FR Principles for Developing Your Ecotourism Business Plan||Any tax on such sales, charges, rentals, admissions, or other transactions made subject to the tax imposed by this chapter shall be collected by the state, county, municipality, any political subdivision, agency, bureau, or department, or other state or local governmental instrumentality in the same manner as other dealers, unless specifically exempted by this chapter. This subsection expires on the date specified in s.|
|Danjugan Island Philippines |||KFDC sends the entry pass one day before your arrival to the check post.|
|You are here||External Business Consultant Friday 13 April, - Call for proposals Conservation South Africa CSAas a local affiliate of Conservation International CIis committed to helping societies adopt a more sustainable approach to development—one that considers and values nature at every turn and improves human well-being through the conservation of healthy ecosystems and the goods and services they provide.|
|User Contributions:||Bustam and Taylor Stein 2 Florida is host to a variety of natural settings, which offer great potential to develop ecotourism businesses throughout the state.|
|About Alta Expedition||Gwen Hultquist and her husband, Timothy A.|